Rare Earths Direct
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As a central platform of our marketing thrust we have established and registered internationally our own RED brand (Rare Earths Direct). All Rare Earths product marketed by the company will be sold through this brand and the aim is to make the brand a global benchmark for quality and demonstrated continuity of supply. |
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Lynas RED brand presents three key value propositions:
• Building a fully integrated supply system from mine to customer;
• Producing Rare Earths that meet the world’s environmental standards; and
• Marketing an international brand of guaranteed quality.
Lynas’ development of the RED model ensures maximum profitability across the value chain through the entire business cycle, and creates a robust and enduring enterprise with the ability for further expansion.
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