The key success factors in the global rare earth market are:
Those key success factors drive the Lynas business model with a specific emphasis on:
The reliability and overall quality of the rare earths we supply to our customers is key to our ongoing success. This is because our customers demand the best solutions to meet their cutting edge needs as they strive to develop new and innovative technologies.
Key to us delivering on our customer service promises is our investment in a best practice quality assurance management system. This guarantees that we can provide our customers with access to reliable, provenance assured, high-quality rare earths – from mine to customer.